What is on-page SEO?
On-page SEO is everything you control on your own page — content, structure, HTML tags, internal links, and performance — that helps Google understand and rank you.
The 12-point checklist
- Target one primary keyword + 2–3 semantic variants
- Keyword in title tag (under 60 chars)
- Compelling meta description (under 160 chars)
- Single H1 with the primary keyword
- Logical H2/H3 structure
- Image alt text + WebP compression
- Internal links to 3–5 related pages
- External links to authoritative sources
- Schema markup (Article, FAQ, Product)
- Fast Core Web Vitals (LCP < 2.5s)
- Mobile-first responsive layout
- Updated content date
Internal linking accelerates rankings
Link from new posts to your top money pages — for example, our SEO service or technical SEO guide.
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