Demand capture vs demand creation
Google Ads captures existing demand. Meta Ads creates new demand.
When to use Google Ads
High-intent searches, local services, B2B, anything with strong commercial keywords.
When to use Meta Ads
Visual products, lifestyle brands, course launches, e-commerce.
Best practice
Run both. Use Google Ads for bottom-funnel, Meta Ads for top + middle. See our Meta Ads creative guide to start.
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