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Strategy January 7, 2026 8 min

Lead Generation Funnel: Turn Strangers Into Customers

Build a high-converting lead generation funnel using ads, landing pages, and email.

The 4-stage funnel

  1. Awareness — Meta Ads + content
  2. Interest — lead magnet + landing page
  3. Decision — email nurture
  4. Action — sales call / checkout

Tools

Landing page (WordPress/Webflow), email (Mailchimp/Klaviyo), CRM (HubSpot/Pipedrive).

Read CRO tactics and Meta Ads creatives to fuel each stage.

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