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Strategy January 21, 2026 6 min

Small Business Marketing Budget: Where to Spend in 2026

How small businesses should allocate marketing budget across SEO, ads, social, and content.

A balanced split

  • 30% Paid ads (Meta + Google)
  • 25% SEO + content
  • 20% Social media
  • 15% Email + retention
  • 10% Brand & creative

Start where intent is highest

If you sell services, start with Google Ads. If you sell visual products, start with Meta Ads.

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